It is good to know that Land rover is not always commercially oriented, They just anounced that they are going to support orang utan project in Kalimantan or Borneo. Orang utan is Indonesian word for "junggle people" they are very gentle creature, like to have fun by swinging around the tree and almost extinct because of deforestation. Following is the excerpt, you can find the complete news in : here
Land Rover Supports King Of The Swingers ‘The Jungle VIP’
The Borneo Orangutan Survival Foundation (BOS), which runs the world’s largest primate rescue project, is to be sponsored by Land Rover.
The announcement that Land Rover’s support will assist in the rescue and relocation of wild orangutans in Indonesian Borneo was made by TV presenter Nick Knowles at a VIP pre-screening of the BBC’s Saving Planet Earth which documents his visit to Borneo to see the work of BOS.
The sponsorship forms part of Land Rover’s sustainable development policy, which outlines the company’s commitment to developing the business responsibly and ensuring sound environmental practice for all Land Rover activities.
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